MG Motor India has taken a bold step in the Indian automobile market by launching a brand-new luxury platform called **MG Select**. The channel was officially introduced during the delivery of the first **MG Cyberster** sports cars in Bengaluru, making the event both historic and symbolic. With this launch, MG Motor has signaled its clear intention to focus not only on affordable EVs and SUVs but also on premium, high-performance cars that cater to India’s growing luxury market.
The debut of MG Select was carefully planned around the arrival of the Cyberster, MG’s first electric sports car in India. By combining the unveiling of a luxury channel with the delivery of an exciting new product, MG Motor has created a strong brand impression. MG Select is more than just a sales platform; it is designed to provide customers with a complete premium ownership experience. From personalized services and exclusive showrooms to VIP treatment during and after purchase, MG Select will redefine what luxury means for automobile buyers in India.
At the launch event, customers who had pre-booked the Cyberster were handed the keys in a grand ceremony. The atmosphere highlighted MG’s ambition to deliver not just a car, but an entire lifestyle. The MG Select outlets will operate differently from traditional dealerships, focusing on high-end interiors, advanced digital displays, and premium hospitality. This will allow customers to feel connected with the brand in a much deeper way, similar to how luxury brands in Europe and the US operate.
Industry analysts see this as a smart move for MG. The Indian luxury car market is expanding rapidly, with younger buyers showing interest in high-performance vehicles and electric mobility. By launching MG Select, the company is positioning itself as a pioneer that blends luxury with sustainability. The introduction of the Cyberster through this channel strengthens MG’s credibility in the premium segment, as it showcases cutting-edge design, technology, and performance.
One of the key features of MG Select will be its **customer-first approach**. Buyers will have access to exclusive concierge services, tailored financing options, and priority after-sales support. This ensures that owning an MG Select vehicle will be different from buying a regular car. It reflects MG’s understanding that luxury is not only about the product but also about the entire experience around it.
The first deliveries in Bengaluru have already created excitement in the market. Photos and videos of the Cyberster being handed over at MG Select showrooms have gone viral, sparking conversations about the future of luxury electric sports cars in India. Many see this as the beginning of a new trend where global automakers bring their best models to India, not just for mass-market sales but also to cater to elite buyers who want the latest technology and unmatched performance.
In conclusion, the launch of **MG Select** is a strategic milestone for MG Motor India. By linking the debut of its luxury channel with the delivery of the Cyberster, MG has captured public attention and set the stage for long-term growth in the premium EV market. The message is clear: MG is not only committed to India’s EV future but is also ready to lead the way in creating a new luxury automobile culture in the country.